Ambassador Guðjónsson was accredited as Iceland’s Ambassador to Canada in September 2021. He has 30 years’ experience in international trade and investment, public relations, advertising, and politics. He holds degrees in Integrated Marketing Communication as well as History from Emerson College (USA) and the University of Iceland, respectively. Prior to Ottawa he served as Consul General and Trade Commissioner at the Consulate of Iceland in New York, where he was responsible for the trade and investment portfolio for the United States and Canada. There he served concurrently as the General Manager of the Icelandic-American Chamber of Commerce, and as co-founder and chairman of the Nordic Innovation House New York and Nordic City Solutions. Guðjónsson also served as an appointed member of the Export and Marketing Council of Iceland from 2019 to 2023. Earlier in his career, Guðjónsson served as brand manager for Icelandic USA, Inc., a global seafood importer, wholesaler, and manufacturer, where he developed and executed the company’s branding initiatives.